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STIKOM ITKP MEMILIKI TENAGA PENGAJAR YANG BERKUALITAS DAN BERPENGALAMAN DI BIDANGNYA

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Personal

Name
:
Sania Makki
Email
:
sania_makki@cbn.net.id

Work Experience

2008 - Now
Adi Karya Visi (Content Provider) for Astro Special Channels (SpCs)
SVP Programming : Astro Xpresi/Youth Channel and Astro Kirana/World Movie Channel
  • Daily channel management/operational: programming, promo, marketing, events, scheduling, production
  • Direct reporting to Programming Director
  • Astro Xpresi’s 2008 achievement: 1 Bronze Citra Pariwara/In House Advertising for Bruce Lee Sting
  • Astro Kirana’s 2008 achievement: 1 Bronze Citra Pariwara/In House Advertising for Inikah Rasanya Cinta Interstitial
2007
Power Brand Communications (Advertising Agency) : COO
  • Heading up total Agency daily operationals except finance matters
  • Re -establishing Client Service, Media , Traffic Dept Operational System
  • Revamping all personnel business approach and client handling
  • Re-establishing business/strategic implementation approach of the company
2004 - 2006
PT Perwanal Saatchi & Saatchi - Senior Group Account Director
  • Heading up 3 Account Groups (Mead Johnson, Medifarma and New Business) within the advertising agency reporting directly to the COO
  • Heading up major regional projects with Mead Johnson International
  • Managing the operational account management of brands reporting to COO
  • Brand Building management starting with analizing brand performance in the market, competition, strategic planning and implementation liasing with clients, producing advertising materials, conducting all marketing communication activities (above the line and below the line activities)
2000 - 2003
PT Trias Abadi Cemerlang (Female Shoes) - Marketing Director
  • Setting up the company from zero, liasing with local shoes export manufacturer (2000)
  • Establishing all departments (operational and marketing) - (2000)
  • Directly liasing and designing the shoes from sketches, samples up to production with factory (2000)
  • Directly liasing/negotiating with all Department Stores in Indonesia (2000)
  • Managing the total retail and wholesale operations for female shoes. Achievement: Only in 2 years, Currently Retail department is heading 124 retail shops, wholesale is operating with 280 local shoe shops
  • Directly incharge in merchandising, marketing and brand building. Achievements: Already developing around 200 styles and has established itself as one of the leading local female shoe brand in Indonesia
  • Analizing business progressions with business analyist to set up next term marketing strategies
  • Sales achievements 2001: 70.000 pairs sold
  • Sales achievement 2002: 147.000 pairs sold
  • Sales achievement 2003: 149.000 pairs sold
1999
International Herald Tribune (International Newspaper): Country Manager/Indonesia - Distribution
  • To Represent Distribution office of International Herald Tribune reporting directly to Regional Director in Hong Kong
  • To set up Distribution points in all hotels/distributors/bookshops in Indonesia. Achievements: 150 hotels, 75 bookshops
  • To build up awareness of International Herald Tribune in Indonesia through Television. Achievements: Sponsorships with RCTI (The biggest private TV Station in Indonesia)- the only international newspaper ever granted such sponsorships and the first time in the history of International Herald Tribune.
  • To maintain relationships with all hotels in Indonesia and increased circulation copies. Achievements: 25% increment in circulation (From 4000 to 5000 copies per day)
  • To maintain pricing strategy in liasing with all buyers. Achievements: Increased copy pricing by20% from its original prices
  • To penetrate the newspaper to universities
1996 - 1999
Televisi Pendidikan Indonesia - VP of Sales & Marketing
  • To head the Marketing and Sales Department of a private Television Station in Indonesia reporting directly to the Managing Director
  • Increasing sales by 50% yearly (achieved)
  • To help accelerate awareness of the TV Stations amongst clients/advertisers by conducting a serial of road shows throughout Indonesia
  • To help changing the TV Stations image by changing logo, Stations ID, Program graphic ID and choosing programs that is prefferred by audiences at that time
  • To Develop a new programming outline which is exciting to the target audience
  • Buying all new programs at Cannes Film Festivals
  • Developing new sales packages for Advertising Agencies and negotiating directly with Media Directors
  • Developing new program packages/sales pacakges for advertisers and negotiating directly with Marketing Managers
1989 - 1996
PT Citra Lintas Indonesia/Citra Link Indonesia (now: LOWE) - Group Account Director
  • Heading up 3 Account Group (each handling 15 brands) within the advertising agency reporting directly to the managing director
  • Total brands handled in 7 years is around 50 brands
  • Managing the operational account management of brands reporting to Unit Head
  • Brand Building management starting with analizing brand performance in the market, competition, strategic planning and implementation liasing with clients, producing advertising materials, conducting all marketing communication activities (above the line and below the line activities)

Organization Experiences

EDUCATION

1982 - 1989
| UNIVERSITY OF INDONESIA | JAKARTA, INDONESIA
S1 degree in Psychology: Social Psychology/Nationalism within Indonesian High School Students
2008
| MAASTRICH SCHOOL OF MANAGEMENT | MAASTRICHT, NETHERLANDS
MBA: Master of Business Administration focusing in Strategic Management
Thesis: Brand Cannibalism - A case of a shoe brand of PT Trias Abadi Cemerlang
2008
| TRISAKTI INTERNATIONAL BUSINESS SCHOOL | JAKARTA, INDONESIA
MM: Master of Management focusing in Strategic Management
Thesis: Brand Cannibalism - A case of a shoe brand of PT Trias Abadi Cemerlang
2009
| PhD/Doctorate applicants in Strategic Management | Jakarta, Indonesia
Dissertation Focus: Broadcasting Management

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